Graham Kendall - create successful values-based campaigns





Strategically position your organisation Create successful values-based campaigns Develop your organisation's capability		Create successful values-based campaigns Values-based message and brand development Because research shows that the most influential messages are those which resonate with your audiences’ core values, Graham has developed and adapted pioneering values-based message and brand development techniques. These techniques are devastatingly effective across the full range of corporate communications disciplines, from marketing to public affairs and political campaigning. Public affairs and policy When government, regulators and politicians are crucial to your organisation's success it is essential to mobilise a broad range of supporters, from high-profile grassroots representatives through to key decision-makers. Drawing on a wealth of in depth public affairs and policy experience, Graham can: - make your voice heard by key Westminster and Whitehall audiences - develop integrated policy and communications strategies - build relationships and gather intelligence - devise campaign strategies and provide advice and support on implementation Campaigns-related services Graham has extensive experience successfully advising organisations on: - media relations - crisis communications - legislative and regulatory issues - public affairs and campaigning - PPP/PFI - planning applications and policy - political forecasting and political risk analysis Graham's expertise covers a broad range of policy areas including healthcare, e-commerce, licensing and the leisure industry. His advice to clients has led to changes in legislation, regulatory reform and significantly enhanced media coverage.

© Graham Kendall 2007-09 \| Values and principles Strategy, policy and corporate communications. Public affairs, campaigns and training.