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Strategically position your organisation
- Create successful values-based campaigns
- Develop your organisation's capability
This course gives you a comprehensive understanding of the essential elements required to sell services. By understanding the sales process as a consultative process, selling becomes straightforward for communications professionals.
Highlights and benefits
- Sell services effectively and easily
- Focus on realistic leads and channel your energies towards successful sales
- Ensure your sales pitch focuses on delivering value rather than competing on price
Key components
This course examines the key elements of successful selling:
- Identify appropriate resources
- Ensure you are talking to the right person in your target organisation
- Identify and build needs
- Get the timing right
This course is even more effective when you know how to get the results you want out of meetings.
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©
Graham Kendall 2007-09 | Values and principles
Strategy, policy and corporate communications. Public affairs, campaigns and training.
Strategy, policy and corporate communications. Public affairs, campaigns and training.