-
Strategically position your organisation
- Create successful values-based campaigns
- Develop your organisation's capability
Promoting and protecting your reputation in the media can make or destroy your reputation. This course equips you with the knowledge, understanding and practical skills necessary to ensure positive coverage while avoiding potentially disastrous pitfalls.
Highlights and benefits
- Enhance and protect your reputation through media relations
- Ensure your messages are robust and will withstand tough questioning
- Perform confidently and relate to your audience
Key components
- Recognise and respond to different questioning techniques employed by journalists
- Develop tailored messages that work across different media
- Practice responding to different types of questions
- Develop effortless microphone and broadcast media techniques
- Avoid classic media elephant traps
- Use language that works for your audiences
<<<Mentoring and executive coaching| Training menu | Influence effectively >>>
©
Graham Kendall 2007-09 | Values and principles
Strategy, policy and corporate communications. Public affairs, campaigns and training.
Strategy, policy and corporate communications. Public affairs, campaigns and training.